The mission? Demystify Web3 and its communities for non-initiated teams across L’Oréal. In collaboration with the agency Okay C’est Cool, Morfoz Studios transformed a dense strategic playbook into a visually compelling and accessible document—explaining the culture, codes, and mechanisms of online communities. A creative and pedagogical challenge, blending digital futurism with brand clarity, to help the teams not just understand the space—but feel ready to engage with it.